the conceptual

Gupta deployed his practice of collaborative and performance art to translate the making of the mural into a unique public art project by allowing the 3500 employees at the site the experience of putting strokes and idioms on his artwork in the initial half of the project; living several role plays while teaching them, guiding them and motivating them, injecting his practice of “taking art beyond art” and team-building exercise through art, right into his path of creation

The second half of the project involved his weaving, merging and continuing his marathon three-month performance artpractice alone; Live in front of 3500 employees and almost as many visitors at the site (the campus) to give the cutting edge dimension to his monumental work of art. Further, keeping in mind the visibility of the staircase all over the campus through a 60 ft high glass facade, Manav amalgamated the 3D vs 2D staircase perspectives of five floors into a single canvas merging surrounding sides and roof also into one composition that brought about a metamorphosis of the site.

artists statement

The burgeoning Tree of Life spreads growth and vibrancy in the ever evolving five elements of nature. Each element depicted on respective floor beginning from earth to water to air, space and fire mingle with one another to create symbolism of an ever growing state of energy in the universe. The compositions on each floor symbolize the evolving human needs that bind and grow into the next higher stage of consciousness. Beginning with sustenance and fun depicted on the second floor, to love and bonding, celebration and procreation on the third floor represented by the Adam and Eve formed out of the intertwined branches, the peacock and the non limiting horizon of the sea behind. It then grows to higher needs as the floors progress upwards into the signature umbilical cords of human existence on the fourth floor from where it rises to the “gaze” a reflection of one‘s introspection on the fifth level – the window to the soul and only then the larger cosmic “glow” emanating from the sixth floor sinks in to drive home the awareness that one begins to have with the experience of life itself. I see the organization as a symbolism of the above. Hence the creation shaped from an ever evolving stage where I let the employees experience color and form and learn the Joy of creation while I absorbed what the organization stood for through its employees by letting them paint and pour on my canvas. I then transformed all multifarious hues, shapes, colors and idioms into a composite mega canvas that spoke one language as a work of art for me to create the above story-line.